Our Story
A small studio behind queer- and LGBTQ+–welcoming tarot—The New Voice Tarot and New Choice Tarot de Marseille—plus curated gifts and apparel that may ship on a second fulfillment path when the catalog says so.
Artist and tarot creator
Rosario Salerno
Rosario is an Italian visual artist and teacher whose practice spans drawing, comics, and sculpture. Working between Berlin and Italy, he brings contemporary portraiture, fashion, lived places, and queer representation into tarot without flattening the traditions behind the cards.
He created New Choice Tarot de Marseille from a sustained study of the Marseille system, then developed The New Voice Tarot as a Rider–Waite–Smith-inspired deck with a more openly inclusive visual language.
Both decks are artist-led editions: Rosario draws and paints the work, writes from his own reading practice, and keeps the finished objects connected to the small studio that publishes and ships them.
Two systems, one visual practice
The Marseille deck preserves the direct structure of trumps, courts, and pip cards while introducing Rosario's colour, figures, and flower symbolism. The New Voice Tarot uses the scene-based RWS tradition to explore contemporary identities, bodies, cities, and relationships.
A documented body of work
Product pages record the card counts, dimensions, books, finishes, edition details, and artistic intent for each deck. This page is the canonical biography connecting those works to their creator.
Why this shop, this way
The decks stay at the center: we run fulfillment end-to-end for our two 78-card studio lines—printed, packed, and shipped here—with straightforward tracking and human-sized support when you need it.
Other pieces in the shop—posters, tees, and small gifts—are fulfilled through a trusted print partner so we can offer them without running a giant warehouse ourselves.
Two ways to pack a box (on purpose)
Signature tarot ships from our studio. Tracking and timing look like a small business because it is one—in the best way.
Partner-fulfilled items route through that network. When your order mixes both paths, you may see more than one shipment. That is normal, and your order details will spell it out.
Payments, sign-in, and your privacy
Stripe handles card payments; a dedicated sign-in provider manages accounts; our database stores what we need to fulfill and support your orders—and we keep making the art. If you need to reset your password, use the link on the sign-in screen; we never see your password in plain text.
Still here for the long pull
Whether you found us for the decks, a hoodie, or both—thank you for reading this far. The catalog will keep growing; the intent does not change: thoughtful objects for modern readers.
Selected interviews and independent references
These third-party pages preserve earlier context about Rosario's practice and the development of New Choice Tarot de Marseille.
Pull a card, grab a gift, or both
Questions about an order, wholesale, or a deck reprint? Use the contact page—we actually read it.